A few of those who have been reading the undersigned's posts may have been wondering how to come up with ideas that have a chance of turning out into winning ventures that help their communities while also potentially making them rich. What they are actually looking for is a document that allows them to package their ideas and promote them to prospective funders. But what, exactly is that medium?

Most proponents usually prepare a project feasibility study ("project study") which they will vaguely recall calls for doing some kind of financial projections showing how much revenue their projects will generate, what profits they will earn, and hopefully if they did the numbers properly, how much money it will take to get them off the ground. They will also vaguely remember (at least by those who have tried their hand at putting up such studies for projects they asked banks to finance), that it will take some pages about marketing, organization and operations. That is it, and if they were honest, they will know also that all their efforts went to naught. Their cherished dreams ended up exactly as ideas looking for a chance to make money. Why is this?

Put bluntly, it is because project studies are not the right vehicles to competitively look for funding. Project studies are exactly what banks and government agencies tasked to supposedly help entrepreneurs ask from them so they can decide whether to lend or invest. They tell little more besides. It is not that they cannot be expanded to incorporate those goals; it is just that project studies do not tell seasoned investors just exactly what need to be told to convince them that the venture is an appropriate risk-reward tradeoff, and most importantly, what every funder wants to know about proponents: Do they really know what they are doing? What do they have by way of past experience that sheds light on how well they will turn out to be as custodians of funds, and also as seekers of value?

Put more bluntly, project studies are about what IS based on the past, while business plans are about WHAT OUGHT based on the present. The properly written business plan tells its audience what the proponent seeks to do that is different from everybody else who is also aspiring to tap the same opportunity; they tell them what problems they will encounter and how they plan to deal with them. They boil down strategies in terms of entry, maintenance, growth and exit. Project studies merely describe what present market players do or have done, rarely what they will do or willl not do if certain things occur that

have not happened in the past. That is why business plans are written in the first person and active sense, and why project studies are written in a collective and passive sense.

This is the difference between entrepreneurs who really will do what needs to be done in order to win, while project studies talk about how present managers deal with present or past problems, never quite knowing what they will do if things prove utterly different. This is the mindset that distinguishes people who merely set up ventures to give themselves jobs or incomes to replace what they lost, compared to real entrepreneurs who will create opportunities or companies whether or not they lose or make money in the process. It shows how messy is the process of job and company formation in the real world. It explains why the US has been losing jobs so horribly, because government thinks its actions have little negative impact on jobs, which they think will happen provided they just provide all the money they need.

So, in the act of putting up a business plan, an entrepreneur will have a chance to learn about the real world that he will never learn from business school, or merely going into politics. This is the reason why the world is now so "fupped uck" because people in the drivers seats do not have the foggiest notion of how to make money by losing first. They truly and sincerely believe that jobs grow on trees watered with peoples' hard earned money extracted through punitive taxes.

In presenting the challenge, the undersigned is willing to not only to help aspiring entreprenrus put up business plans that will get them funding, but to help change their outlooks so that they can help make the change that this broken economy so sorely needs. This is the way help should be rendered, not passively but actively so that the act of helping is also transformational to the one receiving it, not just as a means to feel good for having done one's duty.

Attached are two files that will help explain the details of business plans